Despite 100 years of history, the digital presence of Berger Paints India was weak and its digital offerings were impacting its growth. The company needed to revamp its digital presence in 5 countries and 13 manufacturing units catering to 25000+ dealers.
HGS Interactive developed a 360-degree digital transformation strategy and multi-sensory digital experience to enhance the brand's connection with its target audience.
Began by conducting a consumer study to gain a front-line perspective on the needs and preferences of the online audience.
Based on the study, a clear online persona was created for the brand's ideal customer, allowing us to tailor our communication and content strategies.
A unique content strategy called the "7th Sense of Imagination" was developed. This theme focused on equating colors to different human senses, creating a rich and memorable brand experience across their responsive website.
Compelling series of blogs were launched to establish the brand as a thought leader in the industry and grow their online presence. To further diversify content and expand reach, influential guest bloggers were partnered with who shared exclusive content with their followers.
The brand’s social media marketing was supported with event-based campaigns that encourage audience participation. This included features like virtual paint testing in room photos and gamified experiences, making the brand discovery process fun and interactive.
Growth in website traffic improvement
Followers increased, ranking them at #2 from its previous ranking of #20
Increase in X followers
Digital campaign reach
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