As a leading US-based pet hospital, the client faced a problem with its antiquated website design, which offered a weak digital experience for the target audience. Furthermore, there was a lack of clarity regarding business objectives.
HGS Interactive delivered a customer-centric digital transformation:
Redesigned the .com website and patient portal with a focus on user experience and functionality.
Migrated or built new content, optimized website architecture, and implemented on-page and technical SEO for improved search engine ranking.
Captured requirements, recommended Salesforce Commerce Cloud, and facilitated a smooth transition from a third-party platform, integrating over 10 technologies.
Ensured the website design and development prioritized customer needs and satisfaction.
Incorporated strategies to keep veterinary vendors top-of-mind throughout the website development process.
Overarching messaging strategy for next 6 months. Proposed and delivered video ideas such as hyperlocal videos with subtitles.
Growth in eCommerce revenue
Increase in orders
Increase in appointment bookings
Increase in page views
Increase in time-on-site
Growth in plan enrollment
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