As a leading US-based hospital, the client faced a problem with its antiquated website design, which offered a weak digital experience for the target audience. Furthermore, there was a lack of clarity regarding business objectives.
HGS Interactive delivered a customer-centric digital transformation:
Redesigned the .com website and patient portal with a focus on user experience and functionality.
Migrated or built new content, optimized website architecture, and implemented on-page and technical SEO for improved search engine ranking.
Captured requirements, recommended Salesforce Commerce Cloud, and facilitated a smooth transition from a third-party platform, integrating over 10 technologies.
Ensured the website design and development prioritized customer needs and satisfaction.
Incorporated strategies to keep veterinary vendors top-of-mind throughout the website development process.
Overarching messaging strategy for next 6 months. Proposed and delivered video ideas such as hyperlocal videos with subtitles.
The success of the project lies in the synergy between customer experience and marketing. Better resolution means better customer sentiment, which also means that every dollar spent on social is amplified, not diminished – by poor customer experience.
growth in eCommerce revenue
increase in orders
increase in appointment bookings
increase in page views
increase in time-on-site
growth in plan enrollment
Ready to take your marketing team to the next level?
Contact us to schedule a consultation and discuss how we can help
you achieve your digital marketing objectives.